I am not a fashion blogger, which meant I would never be commercially viable. I am 30ish, on the cusp of dying as far as social media likability was concerned. I wasn’t young only restless. The first couple of years are the most challenging for any start-up, thank you 2016 you kept me alive. A Kajal is not going to change my vision neither will the perfect red lipstick give more power to my words. 7 ways to wear a white shirt is not my agenda, I want more women alive, alive within.
I did a social experiment and shared an image with no relevance to anything (Just a pretty image) – Result 400+likes. My next update was my selfie with a gang rape survivor Baljit Kaur, her strength of character is beyond words, she definitely does not need a social media approval – Result 32 likes.
Initially such incidence made me think there was something wrong with my content strategy, it puzzled me. I was clearly upset about my stories not reaching the right audience but eventually I realised that the mirage we exist in has no context to reality. I wasn’t buying views and that was giving an impression that my stories are not being discussed. There are things no one tells you about going viral and one of them is that you can buy that. This made me stubborn about a lot of things in life, I refuse to alter my vision for social media acceptability. My stories are real and they make you feel uncomfortable, you don’t hit the share button with the fear of being judged by your friends.
“I connect with your blog but its too radical, my mother in-law is also on my friends list”
There is so much heart, soul and research that goes into every blog post. I had to extend this vision forward, writing was not enough, I needed to get at the grass root level and dig for hope like a scavenger. I went to Kamathipura and found a story about virgins being sold and fed cow steroids to more desirable. We exposed the reality of women in jail, we questioned surrogacy laws in India. Marital rape is not acceptable, sexual harassment and gang rape are challenging our existence. Redefining body positivity and reaching out to more than 1000 teenage girls across Mumbai is one of the things that makes me proud.
Stories like these need a voice, I am a futurist I believe the future belongs to women and I will continue to fight through words.The fire within has to be channelised to drive change, don’t reduce yourself to what is expected from you. Let 2017 be louder.