I have been working on initiatives associated with nurturing child development since of couple of years, Its challenging when I have to explain the reason behind why a blogger would invest so much time and energy towards something that has no direct association with what I do for a living. As bloggers its our duty to talk about issues that need a voice, genuine stories need to be shared on a platform that has the power to influence good and progress in our society.
Let them dream big with a healthy mind
Let them play enough
Let them realise, health is hope
Kids should be told a million times that they need to stand out and not fit in.
#HealthyKids is an initiative by Nestlé in association with Magic Bus that has been developed with a focus to provide nutrition education to adolescents. Their objective is to create and raise awareness regarding good nutritional practices, cooking methods to enhance the nutritional content of foods and physical fitness among students in village schools.
They focus on nutrition and health through a very unique learning technique of using sports as a binding factor. Physical activities are used to communicate the importance of healthy eating and healthy living. The initiative blends two very important aspects of getting children involved in physical activities and imparting knowledge in a way that stays back with them. Each game is a metaphor for a lesson they learn, the implementation and supervision team lead by youth mentors and volunteers is doing a phenomenal job in implementing this project at the grass root level.
Malnourished children are more likely to grow into malnourished adults. There are lot of corporates who are actively involved in social causes but the uniqueness of their idea is not just dependent on funds, an active involvement from staff, volunteers and NGO’s is what helps the positive idea multiply.
Nestlé’s initiative #HealthyKids is equipping adolescents with the right knowledge about health and nutrition to be agents of change and spread the word in their communities.
The best part about working with children is that they respond with so much enthusiasm that you feel overwhelmed with the amount of respect they reciprocate with. India is fighting various battles in child development, education, malnutrition, skill development, personal safety, trafficking are just a few to name. Support extended by large corporate players in terms of logistics, execution, expertise and credibility combined with NGO’s and volunteer’s willingness to carry this idea forward will play an important role in development programmes.
Every step in the right direction deserves an applause, we are extremely proud to be associated with Nestlé’s powerful thought process. #HealthyKids are happy kids, thanks for spreading hope through health.